App Overload
Smart phones and apps are awesome, but I gotta admit: the awesomeness is getting out of control. While I certainly love mobile interactivity, I’m growing weary of always needing to download another app, followed by the inevitable need to create an account for that app and then keep updating it. My grocery store just released […]
Appointment Reminders: Please Stop Calling Me
Though I have terrible teeth (and even worse brushing habits), I have a pretty good dentist. His practice is the typical small-business venture, and like most in the medical profession, getting people to show up to have their teeth cleaned is like, well, pulling teeth. Thus his assistant gets the lucky job of calling people […]
Feedback in Real Time
Here’s a cool idea a co-worker of mine found: Poll Everywhere. Basically, their service allows you to create surveys that people can participate in via text, then have those results posted somewhere in real-time. Pretty cool. OneReach allows our customers to do this kind of thing too, and it’s just the kind of innovative-thinking that […]
I Want to Text Your Company
I initially didn’t want anything to do with texting. I had seen enough text-zombie teens and didn’t want to get infected by their thumb-mashing virus. 55% of 18-29 year-olds prefer texting over phone calls (source: Pew Internet) Turns out they were smarter than I gave them credit for. Texting is now an indispensable channel of communication […]
Proactive Recognition: Reading Your Customers’ Minds
One of the reasons I love Google and I always use Chrome is because they absolutely rock at predicting what I want. I type “can grow bl“, and suddenly what I want – “can blueberries grow in shade” pops up, saving me the effort of having to type a single letter more. This is how […]
Conference Lurkers
My co-worker and I attended a conference in Chicago this year, and it became clear pretty quick which one of us was the “networker”. While my co-worker bounced from discussion to discussion, I stood at a distance and observed. I am just not very good (nor interested in becoming good) at talking with total strangers […]