Channel Pivot: How Switching From Voice to SMS Benefits Everyone
Whenever people call a business, they want information; they don’t necessarily want to speak with someone. By forcing callers to go through a complicated phone tree, wait on hold before speaking with someone, or being asked to visit a website, the callers is being forced to go through extra steps that result in feelings of […]
Email and Voicemail Are in Hospice
Remember when TV used to only be on television? Remember that “Can you hear me now” TV commercial for Verizon? Would you say that the new version of “Can you hear me now” is “Did you get my email?” or “Did you get my voicemail?” I wouldn’t – quite simply because everyone sends text messages–and […]
Call Me Maybe: A Millennial Perspective on the Decline of Voicemail
The New York Times recently reported that millennials are using voicemail less (in other news, water is wet). What’s really interesting about the article is that it pins the decline of voicemail squarely on Gen Y: “Teenagers are texting more…and calling far less on their cellphones than they used to. Those who make daily landline […]
Desk Phones Make Way for Mobile
What’s the top communication device in the workplace? Laptop? Tablet? Desk phone? Actually, it’s none of the above. It’s the smartphone, and it has officially dethroned the desk phone. Smartphones rank #1 in communications, while desk phones come in at #5, only ahead of the feature phone (a.k.a. any mobile phone that’s not a smartphone).