Happy Friday! Here’s our picks for the best customer service, customer experience, bot and mobile articles of the week, in no particular order.

Four Way to Leverage Omnichannel to Drive Customer Loyalty – by Colin Taylor 

Everyone knows that the experience the customer has when interacting with a company, impacts their opinions, views and perceptions of the brand. With omnichannel, you can distinguish customers based on their segment across all channels including: voice calls, chat, emails, social and IVR. Find out why omnichannel plans support the overall corporate priorities with customer experience being the most important.

Why Pokemon Go Could Be A Groundbreaking Model For Bots- by Ryley Moskal 

This has been the year of bots and most definitely the month for Pokemon! This article talks about a real opportunity that exists to combine augmented reality (AR) and bots to alter businesses and heighten experiences in incomparable ways.

6 Reasons SMS Marketing is Such a Powerful Investment–by Siphon Chhay 

SMS is such a powerful tool for many reasons, one of those is this: 80% of people are now using text messaging for business in some form or fashion. SMS marketing allows for your audience to tap the screen to connect with you. Read on to find out the 6 reasons SMS marketing should be your next business investment.

How to Better Engage with Customers (Infographic)– by Neil Davey 

Today customer service is so important that it actually could cost you more to lose a customer. Each stage in the customer journey so important because it is an opportunity to use all the right channels to engage them and build customer loyalty.

To learn more about providing a great customer experience across channels, download our whitepaper here.