With Conversational AI, Focus on User Experience

Deloitte’s Managing Director of their global practice in Applied AI says “organizations can benefit from approaching conversational AI with human-centered design rather than process-centric checklists.”

Here are the key take aways:

  • Emphasize user engagement rather than business process completion
  • Focus on users’—not the organization’s—perception of value
  • Measure what matters


Read more about the principles she suggests to leaders for building conversational AI systems that truly connect with users and help their organizations achieve a tangible ROI.

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