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Twitter vs SMS: What’s the Best Way for Companies to Engage?

If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels. But how widely-used? Let’s take a look.

4 Ways to Provide Great Customer Service on Twitter

This post originally appeared on Desk.com. Social media sites are some of the most-used in the world, with Twitter sitting firmly in the top five. According to Twitter, there are 288 million active Twitter users, and more than 500 million tweets are sent every day. Is your business using this popular communication channel to support your customers? Here are 4 […]

Customers Love Social Media. Are You Loving Them Back?

When a company’s brand is praised on social media, it can be like a dream come true. But when it goes bad, it can go really bad. Who can forget last year’s social media failures of companies like Applebee’s and Pace salsa? Yikes.

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