3 Challenges of SMS Marketing
How many marketing messages do you think you see each day? 100? 500? Try 5,000. Now how would you feel if some of those 5,000 messages were delivered directly into your pocket over text? It would be pretty annoying, right?
Using Texting for Political Campaigns
FDR used the radio. JFK used television. Obama used social media. Using technology during campaigns may seem like an afterthought nowadays, but it came to the forefront of everyone’s minds during the 2008 presidential election. In the months leading up to the election, Obama galvanized young voters by engaging them on social media, encouraging them […]
Back to the Future: A Story About Texting and The Obvious
Who doesn’t love “Back to the Future,” the ‘80s classic starring Michael J. Fox as a teen time-traveler who accidentally travels back to the ‘50s, putting his own existence in danger? But what if Back to the Future had happened today, sending us back 30 years to 1985?
Can You Text Your City?
Can you text your city? You could if you lived in Evanston, Ill. Just north of Chicago, Evanston is one of the most tech-savvy cities in the country. Ever since they launched long code texting a couple of months ago, they’ve been able to reach out to community members as well as allow the community […]
Want to Improve Your Customer Experience? Introduce ITR
Raise your hand if you hate phone-trees. Yep, my hand is up too. But what if you didn’t have to interrupt your day to glue your phone to your ear, listening to the same monotonous options play while you put your day on hold. What I’m about to tell you next may seem shocking, but […]
These 4 Non-Profits Have Had Great Success With SMS–Now It’s Your Turn
The question isn’t what can text messaging do for your organization, it’s what can’t text messaging do for your organization? From setting up a simple automated survey to initiating more complex fundraising campaigns, SMS offers an abundance of possibilities. The best part, especially for organizations with limited financial and technology resources, is that it’s easy, […]
How Texting Can Transform Your Business
If it seems like customer care has been lacking lately, that’s because it is. Just listen to one customer’s recent exchange with a take-no-prisoners Comcast agent, or read about a travel blogger that was kicked off a plane for taking pictures of the interior. Interactions like these only reinforce the belief that businesses are no […]
Boost Your Omnichannel Strategy with SMS
One of the buzziest business words of the past year has been “omnichannel.” If you think it sounds kind of familiar, you’re right: it’s a lot like multichannel. Despite the supposed similarity, however, they don’t mean the exact same thing. While both words’ prefixes are based in Latin, multi means “more than one” or “many” […]
Which Channel Is Right for Your Customer?
Quality customer service is one of the most important parts of your company’s infrastructure. A recent American Express Survey discovered that 78% of consumers decided not to go through with a purchase because of poor customer service. It’s essential to keep current customers happy; Marketing Metrics says someone who has purchased from you in the […]
Texting Isn’t Just a One-Way Street
Appt. reminder: 10am w/ Dr. Redd @ Denver Metro Orthodontics. Ever received a text like that? Chances are you have, but have you ever been able to text back and continue the conversation?