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Fortune 100 CPG Firm Achieves 83% ESAT Score By Automating Employee Communications via AI Agents

Home > Case studies > Fortune 100 CPG Firm Achieves 83% ESAT Score By Automating Employee Communications via AI Agents

Industry

Consumer Goods

Goals

• Unify employee support across 300K employees and dozens of legacy systems

• Cut the time and cost of routine HR/IT requests

• Improved productivity

• Enhanced ESAT (Employee Satisfaction) scores

Solutions

Intelligent Employee Assistant: Employee-facing IT service desk for onboarding, answering common questions, and automating HR team tasks

Outcomes

• 83% CSAT score

• ~80% containment rate

• Reduced onboarding task completion from 6 weeks to 1 week

• Reduced inbound calls by 35%

• Reduced cost to serve by 40%

    Overview

    A Fortune 100 consumer goods company built one of the world’s most recognized portfolios of brands by acquiring great companies and scaling them globally. Today, it supports nearly 300,000 employees across dozens of brands, languages, and regions. With this growth, they have acquired new siloed HR systems, IT stacks, and hundreds of different onboarding processes. They set a bold target: 80% autonomous automation of shared services within the next five years. They partnered with OneReach.ai to make it real, starting with the biggest pain point: the internal employee IT help desk.

    Problems

    • Diverse range of global brands: The company services 300,000 employees across multiple regions, languages, and onboarding processes. It manages hundreds of brands and use cases spread across fragmented technology stacks, creating significant complexity in delivering consistent employee support and services.
    • Tool sprawl: Behind the scenes, a Fortune 100 employer at this scale runs on a sprawl of systems: region-specific HRIS deployments, dozens of asset management and identity tools, and a long tail of brand-specific applications. New hires were onboarded through different processes depending on which brand or country they joined. Password resets and device requests bounced between four or more teams. Employees opened tickets in one system, got answers from another, and waited days for tasks that should have taken minutes.

    As the company continued to grow and acquire, the support burden would scale faster than headcount or budget could absorb. Leadership knew the answer wasn’t another AI agent, it was a unified AI control plane that could authenticate employees once, take action across every system they’d inherited, and resolve real tasks end-to-end.

    Solutions

    OneReach.ai and the customer’s IT and HR teams built a network of AI agents that can take action across systems, not just answer questions. These agents can reset a password in Active Directory, check device upgrade eligibility in the asset management system, and kick off an onboarding workflow that previously required four different teams.

    TheirIntelligent Employee AI Agent supports all global employees with tangible benefits:

    • One assistant, no matter the question. Instead of different portals for HR, IT, payroll, and facilities, employees interact with a single entry point.
    • A new hire is productive in week one, not week six. What used to be a six-week relay across IT, HR, security, and other departments now runs as a single, guided experience. The AI agent triggers provisioning across all involved systems, surfaces the right paperwork at the right time, and answers questions as they arise.
    • Routine requests get resolved in the moment. Password resets, device upgrade eligibility, benefits questions, and status updates on open requests are handled end-to-end by the AI agent across dozens of backend systems, without routing through ticket queues.

    Outcomes

    By replacing a stack of disconnected point solutions with one unified AI layer, the company gave itself a foundation it can keep building on. The next acquisition, the next region, and the next employee experience initiative all plug into the same system rather than starting from scratch.

    Outcomes achieved so far include: 

    • Faster onboarding: Cut onboarding time from 6 weeks to just 1 week, accelerating employee productivity and eliminating bottlenecks.
    • Quicker support: Significantly reduced ticket resolution times, enabling faster assistance and higher employee satisfaction.
    • Reduced call volume: Decreased inbound support calls by 35%, shifting the team from reactive triage to proactive support.
    • Lower operational costs: Reduced cost-to-serve by 40%, freeing budget and resources for higher-value initiatives.

    Their platform has a great deal of flexibility and has been able to provide all the required functionality we need for the use cases we are building for.

    Associate Director - Product Management - Telecommunication

    OneReach.ai encompasses several factors that elevate it beyond other choices. It's communication fabric, intelligent digital worker framework, and conversational UX.

    Principal Enterprise Architect - Retail

    Great at proving Al Solutions with in-depth customization for any use case. Great leadership and support team.

    Senior Al Engineer - Transportation

    The flexibility and openness of their platform allows tighter integrations with our existing investments like CRM and our GenAI RAG implementation.

    Head of Business Platforms - Telecommunication

    OneReach. Ai was a breath of fresh air when compared to the legacy chatbot solution we had.

    Architect - Telecommunication

    The engagement from the OneReach team has been fantastic ever since I first engaged with them 15 months ago.

    Group Product Manager - Telecommunication

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