Twitter vs SMS: What’s the Best Way for Companies to Engage?
If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels. But how widely-used? Let’s take a look.
Texting Your Hotel—The Next Evolution of Hospitality Customer Service
Customer service doesn’t take a vacation, and neither does the hospitality industry. Staff are always on call 24/7 to meet the needs of visitors and travelers, wayfarers and wanderers. But the needs and wants of customers are changing. Over 85% of travelers bring their smartphone with them when they travel, and 63% of U.S. travelers […]
7 Data-Backed Reasons Why You Should Let Customers Text Customer Service
In today’s world, mobile customer service isn’t a luxury—it’s a necessity. In fact, over 60% of businesses think mobile customer service is a competitive differentiator, and over two-thirds of companies have “embraced” mobile as a customer service channel. In addition, the customer support tech research company Software Advice has found that 60% of people use mobile […]
How to Get Customers to Text Your Business
You’ve heard all about the benefits of text messaging for business— text has a 98% open rate compared to 20% for email, 90% of texts are read within three minutes, etc. In addition, 64% of customers want to text your business. All that’s great. You love it. But how do you actually do it? We’ll […]
Ben & Jerry’s and OneReach: A Sweet Combination
Climate justice is about to get a little bit sweeter. Ben & Jerry’s is rallying climate activists (and anyone with a sweet tooth) to take action on climate change. The ice cream maker, a long-time supporter of climate justice, is urging citizens worldwide to contact world leaders in advance of the United Nations Climate Change […]
OneReach Featured in Forrester Report
Big news! OneReach was recently featured in the Forrester report “Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy.” We are honored to have been included and are in agreement with all of their findings.
45 Texting Statistics That Prove Businesses Need to Take SMS Seriously
Texting has been around for over 20 years, but it’s only now just hitting its stride when it comes to business. Formerly just a way to send silly photos and emoticons (and to some extent, it still is), text messaging is now being viewed as a powerful way for businesses to connect with their customers. […]
I Tried To Text Domino’s for Pizza And Had a Horrible Customer Experience
Tired of ordering pizza over the phone? Domino’s understands—that’s why they’ve launched AnyWare, letting you “order your favorite oven-baked goodness on your favorite devices.” I’m not going to lie—this is a pretty awesome use case (in theory). With AnyWare, you can text, tweet and even use your Smart TV to order pizza and more, and […]
Smart and Fast Fixes for Your Business, Part 3 — Save Money and Reduce Hold Time With Channel Pivot
To view the first post in the series, click here. To view the second post in the series, click here. What’s the one thing small businesses are most concerned about? If you said money, you’re on the right track: over 45% of small businesses cite growing revenue as their top concern.
The ‘Magic’ Model – How To Instantly Build Your Own SMS Concierge Service
After graduating from YCombinator back in February, a startup called Magic, an SMS concierge service, went viral, wowing Americans with the prospect that they could order almost anything via text message and have it show up at their door – not to mention the $12 million investment they garnered from Sequoia Capital, with a $40 […]