The Most Interesting Man in the World is no longer on this world.

That’s right—Dos Equis’ international man of many talents (portrayed by Jonathan Goldsmith) has taken a one-way trip to Mars. The brand now embarks on their own journey to replace the meme-inspiring icon.

To help fans say goodbye, Dos Equis teamed up with OneReach to design an IVR answering any questions fans might have.

Will the Most Interesting Man return? Will someone take his place? And (in line with the brand’s trademark eccentricity) what will become of the Man’s porcelain bison figurine?

To learn more about the Man’s departure and test out the OneReach-designed IVR, call 855-782-6633. You may even find a message from the Man himself.

We’re excited to have teamed up with Dos Equis to bid farewell to a legend. And yes, we’ll stay thirsty.

Screencap courtesy of Dos Equis.