Complimentary Gartner Report: "Assess 5 AI Agent Market Categories"

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Cut Through the Noise: Navigate the Landscape of 1,000+ AI Agents Vendors

Gartner has identified 5 distinct categories to help you find the right AI partner.

The Agentic AI Is Challenging to Navigate

Five distinct categories of providers emerge as the dominant providers addressing the AI agent market. 

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See what top analysts are saying about the GSX platform.

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Are You Betting on the Right Provider?

With over a thousand providers entering the fray, Gartner estimates that only about 130 of the agentic AI vendors are real and notes that “with way too many providers and their categories, AI Agent providers are unsure of their real competition, leading to an overlap of capabilities, inefficient go-to-market, and wasted resources.”

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Don’t let “paralysis by analysis” stall your AI strategy. This new research consolidates the market into five clear categories, reducing the complexity of your buying decision.

5 Categories of AI Agent Providers

Hyperscalers

  • Leverage massive scale and data assets to build custom agent solutions.
  • Example Vendors: Microsoft Copilot Studio, AWS Bedrock Agents, Google Vertex AI
  • Weaknesses: Slow innovation, generic “toolkit” approach, requires heavy build effort

Application-Centric Providers

  • AI agents are focused on achieving specific outcomes without requiring specific instructions.
  • Example Vendors: Salesforce Agentforce, GitHub, Zapier Agents
  • Weaknesses: Platform lock-in, siloed capabilities, limited ecosystem boundaries

Foundation Model Providers

  • Deliver the core reasoning models powering agentic capabilities and workflows.
  • Example Vendors: OpenAI (o1+Realtime), Anthropic
  • Weaknesses: “Brain” without body, requires external tooling, integration heavy

Consulting & System Integrators (SI)

  • Service-led providers offering prebuilt, governed solutions for specific industries
  • Example Vendors: Accenture AI Refinery, TCS, Deloitte Zora AI, Capgemini
  • Weaknesses: Heavy services engagement, slow adaptation, high cost structures

Pure-Play AI Agent Providers

  • Agile specialists focused on rapid deployment, innovation, and user-friendly interfaces
  • Example Vendors: OneReach.ai
  • When to Choose a Pure-Play Provider:
    Pure-play providers are particularly valuable when agility, rapid innovation, and targeted customization are critical. Unlike broad platforms, which may offer many features but often lack flexibility, pure-play specialists can focus on delivering solutions tailored to specific goals. 
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Disclaimer and Sources

Gartner is a trademark of Gartner, Inc., and/or its affiliates.

Gartner, Assess 5 AI Agent Market Categories to Guide Competitive Strategy, By Arup Roy, 26 December 2025.

Gartner, Inc. (25 June 2025). Gartner Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027
[Press release]. https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027

What does this mean for your organization?

Improved Efficiency:

Automate complex processes and workflows across your organization, leading to significant time and cost savings. For example, agentic AI can automate customer experiences using data analysis to make highly calculated decisions at each step.

Enhanced Decision Making:

AI agents can analyze complex data, identify patterns, and make informed decisions faster than ever before. Agentic AI will change decision making and improve situational awareness in organizations by providing faster data analysis and prediction intelligence.

Your Workforce, Upskilled:

Empower your teams to manage complicated projects by collaborating with AI agents—trusted digital teammates that employees can delegate work to and teach new tasks.

Seamless Integration:

Our GSX platform lets you orchestrate AI agents that seamlessly connect disparate applications and data sources, breaking down silos and promoting cross-functional collaboration.. Map decisions and actions that can be automated between previously siloed data and processes prioritizing improved user experience and efficiency.

Robust Security and Governance:

GSX includes advanced tools and strict guardrails to ensure secure and ethical implementation of AI, including legal and ethical guidelines on autonomy, liability, security and data privacy.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

 

Gartner, Innovation Insight for the AI Agent Platform Landscape, Leinar Ramos, Gabriele Rigon, Gary Olliffe, David Pidsley, Arun Chandrasekaran, Radu Miclaus, Tom Coshow, Haritha Khandabattu, 26 March 2025

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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