Why Understanding the User Experience Is Crucial for Your Business


November 17, 2014

Why Understanding the User Experience Is Crucial for Your Business

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Safe to say at this point that the whole “Internet” thing is here to stay. With the not-so recent proliferation of everything Internet, several emerging areas of science and expertise have naturally evolved. One of these such areas is the study of user experience.

As defined by the Godfather of usability himself, Jakob Neilsen, user experience is the all encompassing aspects of the end users interaction with the company, its services, and its products. Sure, some other websites will provide a more detailed definition of the term, but Neilsen’s words are really all we need to focus on what’s truly important.

Many business owners often make the mistake of thinking that a good user experience involves simply giving the customer what they want and when they want it. The truth is that good user experience goes way beyond that. Good user experience is truly realized when there is a virtually seamless merging of many different disciplines within a company’s infrastructure, including: engineering, marketing, graphical and industrial design, and interface design.

If it seems like making an honest to goodness effort at maximizing your user experience, isn’t worth the effort, then think again. Maximizing user experience in today’s Internet economy is essential to your longevity and your success. Customers are no longer willing to endure impractical and clumsy interactions with your business. Examples of excellence in the user experience have already been achieved. Some corporations like Apple, Amazon.com, Google, and others have already spoiled their customers by giving them a downright pleasant user experience from top to bottom in most cases.

The customer service is helpful and responsive. The products exceed expectations in terms of functionality and performance. In short, there is a truly seamless merging of the company’s major disciplines.

Why is this all worth mentioning? Mostly for the simple fact that anything below these expectations that have been set by these technological giants is not something the end user is willing to suffer through anymore. One way your business can achieve a reputation for flawless user experience is by having a state of the art business telecommunications system for your customers to contact you through.

Business phone systems can be more sophisticated than ever in today’s high-tech environment. Why not put all that power and sophistication to work for you? For instance, a cloud based phone system can make you available wherever you are, not just in the office. Also, today’s tablets and smartphones have totally infiltrated your world and the world of your customers. With a VoIP system, you can send and receive calls from virtually any device. Finally, the future of communication is here and it is in the form of text messaging. By using a chat client on your business phone, you can send and receive messages from your customers, which is simply communicating with them in one of the most commonly formed and preferred methods of communication in today’s society.

What all this state-of-the art, yet simple-to-use technology adds up to is creating a first class, easily accessible, and totally non-frustrating user experience for your customers. Put this ability to work for your business and watch your customer base grow.

To learn more about text-enabling your business, professionally designed or do-it-yourself, visit onereach.com.

Photo by Flickr user m01229.

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