Bots Gone Bad: What We Can Learn From Microsoft’s Tay Malfunction

By now you’ve probably heard the story of Tay, the AI-powered chat bot Microsoft debuted last Wednesday. Things started off innocently enough before Tay went completely off the rails, going on racist rants and tweeting her support of Adolf Hitler before Microsoft pulled the plug.

Clinton Uses Texting and Voice To Attack Sanders

We’ve written before about how texting could be used for political campaigns. You could use it for voter registration, voting day reminders, or even to set up a text hotline to get real-time feedback on what’s going on at polling places. But now we can add a new texting use case to the list: attack ads.

Ben & Jerry’s and OneReach: A Sweet Combination

Climate justice is about to get a little bit sweeter. Ben & Jerry’s is rallying climate activists (and anyone with a sweet tooth) to take action on climate change. The ice cream maker, a long-time supporter of climate justice, is urging citizens worldwide to contact world leaders in advance of the United Nations Climate Change […]

I Tried To Text Domino’s for Pizza And Had a Horrible Customer Experience

Tired of ordering pizza over the phone? Domino’s understands—that’s why they’ve launched AnyWare, letting you “order your favorite oven-baked goodness on your favorite devices.” I’m not going to lie—this is a pretty awesome use case (in theory). With AnyWare, you can text, tweet and even use your Smart TV to order pizza and more, and […]

The ‘Magic’ Model – How To Instantly Build Your Own SMS Concierge Service

After graduating from YCombinator back in February, a startup called Magic, an SMS concierge service,  went viral, wowing Americans with the prospect that they could order almost anything via text message and have it show up at their door – not to mention the $12 million investment they garnered from Sequoia Capital, with a $40 […]

OneReach Crafts Unique Campaign With Stella Artois

Are you ready to say bonjour to the simple life? Stella Artois thinks so. OneReach recently collaborated with Stella Artois, ad agency Mother New York and production company Stopp to create a unique user experience for Stella Artois web visitors. To promote their Hamptons Picnic Properties sweepstakes, Stella Artois provided users with an interactive experience where users could chat with brand ambassador Le […]

Strengthen Your Disaster Response Efforts With SMS

Three weeks ago, a devastating 7.8 magnitude earthquake hit Nepal, killing 7,000 people and displacing millions. Homes were leveled, monuments were reduced to rubble, and a people were shaken. In the hours that followed, aid organizations rushed into action, mobilizing medical personnel and rescue workers in response to the crisis. Organizations like Doctors Without Borders […]

Why Cities Should Let Residents Text 311

In the past, business SMS focused on marketing programs and simple notifications. That’s changing. There is now significant consumer demand to text a business for customer support. This extends to the public sector–large cities are starting to provide text messaging services to their residents for 311 service. This is partially in response to consumer demand […]