You’ve been able to call a business and text a business. Now, prepare to MMS a business.

With Twilio’s new MMS, businesses can now send and receive multimedia files on standard U.S. phone numbers. OneReach strengthens this service by adding MMS to existing voice and text flows; customers can download files like help guides without needing to reach an agent.

OneReach couldn’t be more excited about this latest development:  It’s a huge step in the right direction to transform texting into a rich media channel. Customer communication can happen in real-time and is even more personalized, which is what we all want.

Millions of Twilio users across the country can now easily integrate photo and video into their customer interactions. In the past, MMS services cost upwards of $10,000 and required a special short code. Twilio’s MMS works with any 10-digit number and costs under $0.02 per message. Any business can harness the power of MMS to:

• share photos (i.e. checking stock, reporting damage)
• forward voicemails to text message
• provide rich technical support (i.e. PDF help guides)
• send real-time reminders that integrate with your calendar

The only question now is, what’s next for the customer experience?