Raconteur explores how bots are changing the role of Chief Financial Officers (CFO) and their corresponding departments […]
We’ve written before about how texting could be used for political campaigns. You could use it for voter registration, voting day reminders, or even to set up a text hotline to get real-time feedback on what’s going on at polling places. But now we can add a new texting use case to the list: attack ads.
Climate justice is about to get a little bit sweeter. Ben & Jerry’s is rallying climate activists (and anyone with a sweet tooth) to take action on climate change. The ice cream maker, a long-time supporter of climate justice, is urging citizens worldwide to contact world leaders in advance of the United Nations Climate Change […]
To view the first post in the series, click here. To view the second post in the series, click here. What’s the one thing small businesses are most concerned about? If you said money, you’re on the right track: over 45% of small businesses cite growing revenue as their top concern.
Are you ready to say bonjour to the simple life? Stella Artois thinks so. OneReach recently collaborated with Stella Artois, ad agency Mother New York and production company Stopp to create a unique user experience for Stella Artois web visitors. To promote their Hamptons Picnic Properties sweepstakes, Stella Artois provided users with an interactive experience where users could chat with brand ambassador Le […]
To view the first post in the series, click here. If you’re anything like me, you’re bothered (maybe even offended) by retail businesses answering the phone instead of helping patrons. We’ve all seen it happen. A customer is waiting to check out when the clerk answers the phone (sometimes several times), often only to respond […]
When it comes to balancing customer experience and operational efficiency, it can be really hard to get things right for your customers (and for your pockets). There are a lot of strategies, tools, consultants, methodologies and processes that you could be leveraging in order to operate your well-oiled machine (and of course you’re already doing […]
Many of today’s top businesses offer a mobile app, and all of them are looking for downloads in an increasingly prevalent mobile market. There were an estimated 138 billion global app downloads in 2014, and that number is set to double to 270 billion in 2017. With over half of American consumers downloading around four […]
One of America’s biggest corporations is shaking up its internal communications. Coca-Cola employees are being encouraged to text one another to increase productivity, rather than make outgoing calls and leaving messages. If anyone tries leave a message for a colleague, they’re stopped by an automated message encouraging them to try alternative forms of communication.
For years, contact centers have measured performance by ASA (average speed of answer). An ASA under 60 seconds is considered successful, but today’s customers are used to instant access. Having to wait even ten more seconds could be enough for a customer to drop the call.